Campaign Asks Motorists to Help Protect Workers' Safety
WINNIPEG – The 2019 SAFE Roads campaign was officially launched today at a Winnipeg road construction site. The annual campaign serves as a reminder to motorists to reduce their speed and drive with extra caution as the summer construction season brings more workers to Manitoba roadways.
"The risk of injury rises exponentially in the spring and summer season, as road construction projects get underway throughout Manitoba," said Ron Schuler, Minister of Infrastructure. "However, these injuries are avoidable. All drivers need to remember that those working on and around our roadways deserve a safe and healthy workplace, just as all workers do."
Slow Down. We Work Where You Drive is the theme of the SAFE Roads campaign, which aims to increase awareness through social media, radio spots and billboards that feature construction workers, emergency responders and others who make their living on and near our roadways.
Jamie Hall, Chief Operating Officer of SAFE Work Manitoba, said the annual SAFE Roads campaign plays a critical role in the overall effort to reduce the number of workplace injuries and illnesses in Manitoba.
"For those who make their living on and around our roadways, suffering an injury is an ever-present threat. These workers face risks that the majority of us do not," said Hall. "As motorists, we can all play a role in reducing these risks by driving more slowly and more cautiously when we find ourselves in construction zones and other situations where these workers are present. Looking out for each other is key to improving the overall safety landscape in our province.
The annual campaign has had an impact – leading to increased awareness among drivers of the need to protect the safety and health of Manitoba workers, according to Chris Lorenc, President of the Manitoba Heavy Construction Association and Chair of the SAFE Roads Committee.
"Our research shows the majority of Manitobans are aware of the SAFE Roads campaign and messages about the need to drive with caution when there are workers on or near the roadside," he said. "We've chosen this location to show an active construction site and to demonstrate what it means when we say “Slow Down. We Work Where You Drive."
About SAFE Roads
Established in 2004, the SAFE Roads vision is to educate motorists and the general public to practise respectful and safe driving practices to protect the safety of construction, utility, emergency services personnel, equipment operators and all those who work in or adjacent to our province's roadways.
For more information, please contact:
Manager of Communications
WCB Manitoba and SAFE Work Manitoba
Press Secretary – Agriculture, Crown Services and Infrastructure
Government of Manitoba
Marketing & Communications Co-ordinator
Manitoba Heavy Construction Association