2018 SAFE Roads Campaign - News Release

2018 SAFE Roads Campaign - News Release

Campaign Asks Motorists to Help Workers Get Home Safely​

The 2018 SAFE Roads campaign launched today, asking motorists to slow down and drive more cautiously around workers as the summer construction season gets underway in Manitoba.

"With more workers on our roadways over the next few months, there's a greater risk of injury," said Ron Schuler, Minister of Infrastructure. "We want to remind all drivers that the workers who share our roads are entitled to work in a safe and healthy environment, too."

I Want to Make It Home, Too is the theme of the SAFE Roads campaign, which includes advertisements featuring construction workers, emergency responders and others who work on and near roadways.

“I would like to commend SAFE Roads Manitoba for leading this important annual campaign to remind motorists to be cautious when encountering those who work on our roads," said Winnipeg Mayor Brian Bowman. “It is an important reminder that the roads are their workplace and I encourage all Winnipeg motorists to slow down and be aware when driving through a designated work area."

Jamie Hall, Chief Operating Officer of SAFE Work Manitoba, said the campaign is an important element of the overall effort to increase safety and health in all Manitoba workplaces.

"We're sadly familiar with the outcome of workplace incidents. The impact on workers, families and colleagues is devastating," said Hall. "The SAFE Roads campaign is an annual reminder to drivers that our roads need to provide a safe environment, just like any other workplace. When we get behind the wheel, we can all play a role in ensuring our fellow Manitobans remain safe and healthy on the job."

The annual campaign has made a difference – encouraging drivers to be mindful of protecting the safety and health of their fellow community members, according to Chris Lorenc, President of the Manitoba Heavy Construction Association and Chair of the SAFE Roads Committee.

“Our research shows that over 80 per cent of people who are aware of the Safe Roads campaign become more considerate and understanding of workers who work on or adjacent to our roadways," he said. "This year's campaign launch location shows an active road construction site that helps reinforce our message: I Want to Make It Home, Too, and to give all attending the opportunity to see what it feels like to be working so close to traffic and motorists. "

About SAFE Roads
Established in 2004, the SAFE Roads vision is to educate motorists and the general public to practice respectful and safe driving practices to protect the safety of construction, utility, emergency services personnel, equipment operators and all those who work in or adjacent to our province's roadways.

For more information, please contact:

Darlene Muise
Manager of Communications
WCB Manitoba and SAFE Work Manitoba
(204) 954-4864

Joey Dearborn
Press Secretary – Agriculture, Crown Services and Infrastructure
Executive Council
Government of Manitoba
(204) 981-0310
Taya Rtichsheva
Marketing & Communications Co-ordinator
Manitoba Heavy Construction Association           
(204) 947-1379

Jeremy Davis
Press Secretary
Office of the Mayor                                                                       
City of Winnipeg                                                                              

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