May 9, 2024 (Winnipeg) – The 2024 SAFE Roads spring campaign officially launched today reminding motorists to reduce their speed and drive with extra caution as the construction season brings more workers to Manitoba roadways.
The theme for this year's campaign is They're Not in Your Way, They're at Work, which reminds motorists to slow down so road workers can work safely. The campaign will increase awareness through social media, radio spots and billboards.
"It only takes one motorist to turn a construction site into a danger zone," said Chris Lorenc, President and CEO of the Manitoba Heavy Construction and Chair of the SAFE Roads Committee. "We ask motorists to be respectful, slow down and drive with caution so our workers can get home safely."
A statistics report provided by the Workers Compensation Board of Manitoba shows that 240 transportation-related accidents occurred within the construction industry between 2018 and 2022.
"These roads are more than just a means to get from one place to another. These are workplaces for many Manitobans," said Dave Kramer, Vice President of WCB's SAFE Work Manitoba division. "Speeding through a construction zone or ignoring traffic signs will not only cost you a ticket, but it can also cost someone their livelihood, or even their life."
"We have another very busy road construction schedule underway. Employees have a very short season and work tirelessly to ensure projects are completed in our communities," said Deputy Mayor Janice Lukes. "It's important that motorists do their part to keep these workers safe, too."
With higher traffic, there comes higher potential for workplace injuries. For SAFE Roads, it remains top priority to keep those working on Manitoba roadways safe.
Campaign images are available for media use: SAFE Roads Spring Campaign
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For more information, please contact:
Sarah Wallace Director, Communications & Public Relations WCB Manitoba Phone (204) 954-4201
| Lee Woods Marketing & Communications Co-ordinator Manitoba Heavy Construction Association 204-947-1379
|
SAFE Roads Committee
Manitoba Heavy
Construction Association
& WORKSAFELY™ Program Chris Lorenc
(Chair) Jacquelyn Oduro Wendy Freund
Summerfield Lee Woods City of Winnipeg
Ron Ireland Manitoba Public
Insurance Kelly Saunderson City of Brandon Jennifer Anderson Manitoba Trucking Association Aaron Dolyniuk Susan Green
| SAFE Work
Manitoba, a division of the Workers Compensation Board of Manitoba Dave Kramer Sarah Wallace Arielle Gurevich Kayla Seminiano Manitoba
Infrastructure Glenn Cuthbertson Heavy Equipment
& Aggregate Truckers (HEAT) Shannon Hiebert Gord Bragg The Show and Tell Agency Andrea Baryliuk Deanna Westbrook | Construction Safety Association of Manitoba Sean Scott Michael Scorr Manitoba
Association of Fire Chiefs Brad Yochim Construction Association of Rural Manitoba Sean Wood Manitoba
Government and General Employees’ Union (MGEU) Jeremy Peterson |