SAFE Roads Campaign Asks Motorists to Help Protect Workers' Safety
The SAFE Roads Manitoba Committee is a community initiative led by key public/private stakeholders committed to educating and encouraging motorists to engage in respectful and safe driving practices.
Established in 2004,the SAFE Roads vision is to educate motorists and the general public in following safe and respectful driving practices - protecting the safety of construction workers, utility company staff, emergency services personnel, equipment operators and others who work on and adjacent to our roadways.
SAFE Roads is effectively delivering its key message, “Slow Down. We Work Where You Drive,” to its audiences. Our research shows that the vast majority of people who have seen and/or heard the SAFE Roads campaign message are more considerate and understanding of workers and their designated work zones.
This initiative is helping to expand the safety message. As motorists, we have a responsibility to ensure those with whom we share the road get home safely at the end of each day. An open road can pose safety issues for anyone, especially when the road is your workplace and a steady stream of heavy vehicles rushes past you every day.
SAFE Roads is a joint safety effort of the following community stakeholders:
- City of Winnipeg Public Works
- City of Brandon
- Construction Safety Association of Manitoba (CSAM)
- Heavy Equipment and Aggregate Truckers (HEAT)
- Manitoba Government Employees Union (MGEU)
- Manitoba Heavy Construction Association (MHCA)
- Manitoba Hydro
- Manitoba Infrastructure and Transportation (MIT)
- Manitoba Public Insurance (MPI)
- Manitoba Trucking Association (MTA)
- Office of the Fire Commissioner
- SAFE Work Manitoba
- Winnipeg Fire & Paramedics Service (WFPS)
- Winnipeg Police Service (WPS)
- WORKSAFELYTM MHCA
For details of the 2019 campaign launch, please see the news release under News Centre.
For more information about the SAFE Roads campaign, please contact MHCA at 204-947-1379.
The SAFE Roads Committee is a voluntary association of key stakeholders committed to educating motorists and the general public to respect SAFE driving policies to protect the safety of construction, utility and emergency services personnel and other who work kin or adjacent to the public right of way by driving safety and respectfully past these workers.