SAFE Roads Manitoba

They're Not in Your Way, They're at Work

SAFE Roads 2024 Spring Campaign

They're not in your way, They're at work . Image of Construction worker.

The 2024 SAFE Roads spring campaign begins the week of May 13 with radio spots, billboards and social media ads. This year's campaign echoes last year's—They're Not in Your Way, They're at Work. It reminds motorists to slow down so construction workers can work safely.​

The media release and campaign creative can be viewed on the SAFE Work Manitoba news page.​​

They're not in your way, They're at work . Image of emergency personel loading an ambulanceThey're not in your way, They're at work . Image of tow truck driver loading a car.They're not in your way, They're at work . Image of supervisor communicating with team members.

​​​​​​Steer Clear:​ SAFE Roads

Winter 2023 Campaign

​​STEER CLEAR - Keep your distance we're working (SAFE Roads) 

The 2023 SAFE Roads winter campaign launched December 18 and focuses on reminding drivers to Steer Clear during snow clearing operations.

It's essential to be mindful of crews clearing roadways to ensure travel is easier and safer for everyone. Drivers play an important role in snow clearing efforts and can help ensure the operation is done as safely and efficiently as possible.

See below for some reminders on what you can do when you see snow clearing equipment out on the streets, and how you can stay safe.

  • Be patient and stay a safe distance from equipment when streets are being cleared;
  • Give workers the space they need to work;
  • Consider taking an alternate route when you see them working.


​​​STEER CLEAR - Be patient, stay back or choose another route. (SAFE Roads) - Tractor clearing the snow from the roads.STEER CLEAR - You'll lose in a collision with heavy equipment. (SAFE Roads) - Tractor clearning the roads of snowSTEER CLEAR - For your safety and mine. (SAFE Roads) - Snow plow driving down the road


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​​They're Not in Your Way, They're at Work:​ SAFE Roads
Spring 2023 Campaign

They're not in your way, they're at work. - Slow down. Let them work safely. (SAFE Roads)

The 2023 spring campaign launched on May 15 to remind motorists of the importance of sharing the road with workers. The theme for this year's campaign is They're Not in Your Way, They're at Work, which is an important reminder to slow down so road workers can work safely. The campaign will increase awareness through social media, radio spots and billboards. ​

Click here​​ for full media release and below for campaign creative.​​

They're not in your way, They're at work. (Poster) - Group of emergency personel outside their ambulance. They're not in your way, They're at work (Poster) - Person loading a car on their towtruck They're not in your way, They're at work (Poster) - Worker with jackhammer on the roads.

Steer Clear: SAFE Roads 

Winter 2022 Campaign


​STEER CLEAR - Be patient, stay back or choose another route (Poster) - Tracker clearing snow from the roads.

The 2022 SAFE Roads campaign launched on December 12 and it's reminding drivers to Steer Clear during a snow clearing operation. 

Once the snow starts to fall drivers want the snow-covered roads cleared so it's easier and safer to get to their destinations, and that's the goal as crews work to clear city streets.

Drivers play an important role in snow clearing efforts and can help ensure the operation is done as quick as possible and in a safe manner. See below for some reminders on what you can do when you see snow clearing equipment out on the streets, and how you can stay safe.

  • ​remain patient and stay back while streets are cleared
  • give them space to work
  • be patient or take an alternate route when you see them working
  • drive safe and stay back
  • don't risk a collision with heavy equipment


​​​​​Speeding Will Get You Here Faster: SAFE Roads 

Spring 2022 Campaign​

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SAFE Roads 2022 - Speeding will get you here faster. Person in court room in front of judge.

The 2022 SAFE Roads campaign officially launched today in Winnipeg and Brandon​. The annual campaign serves as a reminder to motorists to reduce their speed and drive with extra caution as the summer construction season brings more workers to Manitoba roadways.​​

The theme for this year's campaign is Speeding Will Get You Here Faster, which focuses on the​ many consequences of speeding and aims to increase awareness through social media, radio spots and billboards that feature construction workers, emergency responders and others who make their living on and near our roadways. 

Click here​ for full media release and below for campaign creative.

SAFE Roads 2022 - Speeding will get you here faster - Family morning at a grave site.​2022 SAFE Roads - Speeding will get you here faster - Person pulled over by police.SAFE Roads 2022 - Speeding will get you here faster. Person in court room in front of judge.

SAFE Roads 2022 - Speeding will get you here faster. Hands with handcuffs on. SAFE Roads 2022 - Speeding will get you here faster. Emergency room workers rushing someone into the hospital. SAFE Roads 2022 - Speeding will get you here faster. Person with toe tag in the morgue 

SAFE Roads 2022 - Speeding will get you here faster. Person having their mugshot taken
​Contact Us

For more information about the SAFE Roads campaign, please contact MHCA at 204-947-1379.

​The SAFE Roads Committee is a voluntary association of key stakeholders committed to educating motorists and the general public to respect SAFE driving policies to protect the safety of construction, utility and emergency services personnel and other who work kin or adjacent to the public right of way by driving safety and respectfully past these workers.​​​

The SAFE Roads vision is to educate motorists and the general public in following respectful and safe driving practices - protecting the safety of construction workers, utility company staff, emergency services personnel, equipment operators and others who work on and adjacent to our roadways.
 

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